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  • The Brand Gym eBook by David Nichols - | Rakuten Kobo.
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  • Make it real. Workout five: Grow the core.

    The heart of a healthy brand. Snow White and the 17 Dwarves - Frito Lay. Two ways to make a million - Heinz soup. Core growth requires more creativity, not less. Remember and refresh - James Bond. Renovation waves. Upgrade the core. The power of packaging - innocent smoothies. Core range extensions - Ryvita. Re-inventing the core - Warner Music. Workout six: Stretch your brand muscles.

    THE BRAND GYM

    Building business, building brands - Gillette. Why 1 in 2 innovations fail. Rocketing - A new innovation paradigm. Destination - Powerade. Expander - Post-Its. Workout seven: Amplify your marketing plan. Harnessing online media - T-Mobile Dance.